I Never Asked for This: Advertising in the Age of Uninvited AI
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives. Recent Harris Poll research found that three-quarters of consumers view many AI initiatives as marketing-driven rather than consumer-driven, and one in three have disengaged from a brand they perceived as overly focused on AI.
As AI becomes embedded across the marketing ecosystem, the industry faces a critical question: where is the line between AI that consumers find helpful and AI that feels intrusive, manipulative or simply uninvited?
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
